"Optimism is the faith that leads to achievement; nothing can be done without hope and confidence." -Helen Keller
I earned my BS in Multimedia and Graphic Design from Champlain College in 2005, graduating Summa Cum Laude. Immediately after graduation, I became Art Director for the Vermont Guardian, where I built the newspaper’s visual identity from the ground up. As the sole graphics professional at a fast-growing publication, I quickly developed a strong foundation in layout design, creative direction, and deadline-driven production—a true trial by fire that sparked my lifelong passion for design and storytelling.
I earned my BS in Multimedia and Graphic Design from Champlain College in 2005, graduating Summa Cum Laude. Immediately after graduation, I became Art Director for the Vermont Guardian, where I built the newspaper’s visual identity from the ground up. As the sole graphics professional at a fast-growing publication, I quickly developed a strong foundation in layout design, creative direction, and deadline-driven production—a true trial by fire that sparked my lifelong passion for design and storytelling.
The next stop on my artistic journey was Elk Publishing where I designed a national monthly hunting and fishing magazine, Outdoors Magazine, and a Vermont bimonthly magazine, Livin' the Vermont Way. I was involved in all aspects of magazine production including designing display advertisements, working with clients on creative advertising solutions, choosing cover images, creating newsstand worthy layouts, updating websites, embracing social media outlets, designing and sending out email newsletters, maintaining monthly production schedules, and communicating deadlines to department heads and the sales team. In this position, I streamlined the production department and implemented many time-saving organizational procedures while creating strong working relationships with advertisers and photographers.
In 2011, I was recruited by Lenny's Shoe & Apparel to become their Marketing Director. At this highly successful, 35-year-old family-owned business, I am responsible for all aspects of marketing and advertising for six retail stores and an online store. I manage the annual marketing budget and complete all media buying and content creation. For the brick-and-mortar stores, I develop and maintain the annual advertising calendar, organize in-store sales and fundraising events, and write press releases to connect with local media outlets. I design all advertising materials including newsprint ads, signage, business cards, flyers and billboards. I write compelling radio ads and oversee the process from production to distribution. I create television concepts, locate and outfit talent, and work with a video production team to plan television shoots and edit sessions. On the digital side, I manage an internal team and work with a digital agency to maintain robust ecommerce website. I have expanded our email marketing program and target over 17,000 qualified customers with bimonthly email blasts. I manage our digital presence and utilize Google tools and the Meta Business Suite. I also direct marketing efforts for Lenny’s Foot Health & Fitness, their sister company.
In 2021, I launched Amanda Cashin Marketing, a full-service consultancy where I now serve a growing roster of Vermont clients including Lenny’s, Vermont Gatherings, Burlington Housing Authority, and Matt Cota. I offer a full spectrum of creative and strategic services—from big-picture branding to hands-on content development—with a focus on results, relationships, and regional impact.
My media expertise spans platforms. I build strategic advertising calendars, organize sales and fundraisers, and write press releases to engage local media. I design a full range of print and promotional materials—newsprint ads, signage, brochures, flyers, and billboards. I craft compelling radio scripts, manage production logistics, and develop creative television campaigns, from concept to post-production. On the digital side, I lead internal and agency teams to manage robust web platforms, email marketing programs, and social media engagement. I utilize Google tools and the Meta Business Suite to maximize visibility, track performance, and ensure every campaign delivers value.
Over the course of my career, I’ve built a reputation for being highly motivated, organized, adaptable, and results-driven. I approach every challenge with intelligence, integrity, and intensity—and continually stay ahead of marketing trends to better serve my clients. While I may come across as quiet at first, I bring sharp insight, thoughtful leadership, and entrepreneurial energy to every team I join.
"The pessimist complains about the wind. The optimist expects it to change. The leader adjusts the sails." -John Maxwell
My media expertise spans platforms. I build strategic advertising calendars, organize sales and fundraisers, and write press releases to engage local media. I design a full range of print and promotional materials—newsprint ads, signage, brochures, flyers, and billboards. I craft compelling radio scripts, manage production logistics, and develop creative television campaigns, from concept to post-production. On the digital side, I lead internal and agency teams to manage robust web platforms, email marketing programs, and social media engagement. I utilize Google tools and the Meta Business Suite to maximize visibility, track performance, and ensure every campaign delivers value.
Over the course of my career, I’ve built a reputation for being highly motivated, organized, adaptable, and results-driven. I approach every challenge with intelligence, integrity, and intensity—and continually stay ahead of marketing trends to better serve my clients. While I may come across as quiet at first, I bring sharp insight, thoughtful leadership, and entrepreneurial energy to every team I join.
"The pessimist complains about the wind. The optimist expects it to change. The leader adjusts the sails." -John Maxwell
Amanda Cashin Marketing, LLC, provides creative graphic design and marketing solutions for Vermont businesses. Services include logo creation, print collateral, website design, Google Business enhancements, email marketing, video production and media buying.